Wednesday, September 19, 2012

Buddy “Cake Boss” Valastro is the spokeperson this year for Life Insurance Awareness

Life Insurance Awareness Month is observed every September. This year’s theme is “Life Happens,” something we hope you keep in mind when it comes to reviewing your life insurance coverage and becoming more educated about not letting life just happen.

The 2012 spokesperson is Buddy “the Cake Boss” Valastro. After losing his father and being forced to drop out of high school to keep the family business afloat, Buddy learned firsthand what happens when there is no life insurance protection. Buddy’s story is an example of many that are shared during Life Insurance Awareness Month.

A Challenging Path to Success


As a boy, Buddy Valastro’s dream was to work alongside his father in the family bakery to help make it a household name. But that dream was blown off course on his 17th birthday. That’s the day his father, 54, was diagnosed with lung cancer. He died just three weeks later.

Buddy lost his best friend and mentor. And his family lost its breadwinner. Buddy had to drop out of high school to run the family business. That meant 12- to 18-hour workdays, six days a week and overseeing 30 employees. “It was a huge amount of pressure,” says Buddy. “And there were many days I didn’t think I could pull it off.”

Buddy’s situation was made more challenging by the fact that his father didn’t have life insurance. “If there had been life insurance, I know things would have been a lot easier. I could have hired more people, worried less and had time to grieve,” says Buddy.

Always Have a Backup Plan

Today, Carlo’s Bake Shop is a household name. Much of that success is due to meticulous planning. Buddy leaves nothing to chance. A finished cake goes crashing to the floor? It may make for entertaining TV, but Buddy always has a backup plan. He has extra sponge cake and sugar flowers on hand to create something new, just in case.

He feels the same way when it comes to taking care of his wife, Lisa, and their four children. No one expects to die prematurely, but Buddy learned at 17 that it’s critical to have a backup plan for your family. Buddy bought life insurance when his first child was born and has increased his coverage as his family and business have grown. “If people depend on you, you have to protect them with life insurance,” he says.

Your family’s financial future is too important to leave to chance. Contact your local SBS Insurance Agent to obtain more information or to receive quotes for Life Insurance.

Information provided by http://www.lifehappens.org/ feel free to visit the website for Buddy’s video (http://www.lifehappens.org/its-life-insurance-awareness-month/) and additional information.

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